The Media Handbook Routledge Communication Series 6th Edition
genuine image
The Media Handbook Routledge Communication Series 6th Edition
The Media Handbook is an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
The Media Handbook Routledge Communication Series 6th Edition
Προϊόν #: 37091696

The Media Handbook Routledge Communication Series 6th Edition

Προϊόν #: 37091696

€ 43

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from ΗΠΑ

Σε απόθεμα
ΗΠΑ Εισήχθη από κατάστημα USA

QTY:

Παραγγείλτε τώρα και πάρτε το περίπου: Τρίτη, Ιούνιος 30
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
The Media Handbook is an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Εγγύηση U-Care:
Κανένα
Επιλέξτε ένα σχέδιο
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of ΗΠΑ store (110-120). Recommended power converters Αγορασε τωρα.

What Stands Out

Comprehensive Resource
This handbook offers a thorough overview of media theory and practices, making it an essential resource for students and professionals seeking in-depth knowledge and practical insights in communication studies.
Updated Content
The 6th edition includes the latest developments in media technology and communication trends, ensuring readers are equipped with current information that reflects the rapidly evolving landscape of media.
Expert Contributors
Featuring contributions from leading scholars and professionals, this edition provides expert perspectives and methodologies, enhancing the book’s credibility and usefulness for academic and professional reference.

Λεπτομέρειες προιόντος

Discover the latest edition of The Media Handbook on Ubuy Cyprus. Shop now for a wide selection of Communication Series books at competitive prices.
Publisher Routledge
Publication date September 12, 2016
Edition 6th
Language English
Print length 256 pages
ISBN-10 9781138689169
ISBN-13 978-1138689169
Item Weight 12.8 ounces (362.88 grams)
Dimensions 6 x 0.58 x 9 inches (15.2 x 1.5 x 22.9 cm)
Part of series Routledge Communication

Who Should Buy?

Suitable For
  • Students

    Ideal for communication and media studies students seeking a comprehensive understanding of media theories and practices.

  • Media Professionals

    Useful for media professionals looking to update their knowledge on industry trends, technologies, and effective communication strategies.

  • Educators

    Beneficial for educators teaching media-related courses, providing resources and insights to enhance curriculum and engage students.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers seeking light reading; it is academic and dense in information.

  • Beginners

    May overwhelm beginners unfamiliar with media concepts, as it delves into complex theories and industry terminology.

  • Non-Communication Fields

    Not ideal for individuals in unrelated fields who seek general knowledge outside of media studies or communication.

ΠΕΡΙΓΡΑΦΗ ΤΟΥ ΠΡΟΪΟΝΤΟΣ

The Media Handbook Routledge Communication Series 6th Edition

Έχετε κάποιο ερώτημα; Συνομιλήστε μαζί μας

Ερωτήσεις & Απαντήσεις Πελατών

  • ερώτηση: What is The Media Handbook?

    απάντηση: The Media Handbook is a practical guidebook for advertising media planning and buying processes.
  • ερώτηση: Who can benefit from The Media Handbook?

    απάντηση: It serves as an essential introduction to students in advertising, media planning, communication, and marketing, as well as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
  • ερώτηση: Is there any additional tool available with the book?

    απάντηση: Yes, there is a companion website that expands The Media Handbook’s content in an online forum for students and instructors. They can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.

Media & Communications Editorial Review

The Media Handbook, 6th Edition, is a publication suitable for college students seeking an introduction to media studies. The book provides a comprehensive overview of media ownership, programming, and distribution. While it delivers a good amount of information, the book contains some errors that may frustrate readers with a keen eye for detail. Overall, however, the book is informative and helpful for its intended audience.

Customer Reviews & Ratings

4.0
1 βαθμολογίες πελατών
  • 5 αστέρι
    0%
  • 4 αστέρι
    100%
  • 3 αστέρι
    0%
  • 2 αστέρι
    0%
  • 1 αστέρι
    0%

Αξιολογήστε αυτό το προϊόν

Κοινοποιήστε τις σκέψεις σας με άλλους πελάτες

Πλεονεκτήματα

  • Comprehensive overview of media ownership, programming, and distribution
  • Suitable for college students seeking an introduction to media studies

Μειονεκτήματα

  • Contains errors that may frustrate readers with a keen eye for detail

Product Price History

Σημαντικές πληροφορίες

  • Περιορισμοί : Για προϊόντα που αποστέλλονται διεθνώς, σημειώστε ότι τυχόν εγγύηση του κατασκευαστή ενδέχεται να μην είναι έγκυρη, οι επιλογές εξυπηρέτησης του κατασκευαστή ενδέχεται να μην είναι διαθέσιμες, τα εγχειρίδια, οι οδηγίες και οι προειδοποιήσεις ασφαλείας του προϊόντος ενδέχεται να μην είναι στη γλώσσα της χώρας προορισμού, τα προϊόντα (και τα συνοδευτικά υλικά) ενδέχεται να μην είναι σχεδιασμένα σύμφωνα με τα πρότυπα, τις προδιαγραφές και τις απαιτήσεις επισήμανσης της χώρας προορισμού και τα προϊόντα ενδέχεται να μην συμμορφώνονται με την τάση και άλλα ηλεκτρικά πρότυπα της χώρας προορισμού (απαιτώντας τη χρήση προσαρμογέα ή μετατροπέα, εάν χρειάζεται). Ο παραλήπτης είναι υπεύθυνος να διασφαλίσει ότι το προϊόν μπορεί να εισαχθεί νόμιμα στη χώρα προορισμού. Όταν παραγγέλνετε από το Ubuy ή τις θυγατρικές της, ο παραλήπτης είναι ο εισαγωγέας αρχείου και πρέπει να συμμορφώνεται με όλους τους νόμους και τους κανονισμούς της χώρας προορισμού.
  • Δεν είναι όλα τα προϊόντα που παρατίθενται στο Ubuy προς πώληση, καθώς το Ubuy είναι μια παγκόσμια μηχανή αναζήτησης. Τα προϊόντα υπόκεινται σε κανονισμούς εξαγωγής/εμπορίου.

€ 43

Παραγγείλτε τώρα και πάρτε το περίπου: Τρίτη, Ιούνιος 30

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Χαρακτηριστικά & Πλεονεκτήματα

  • Practical introduction to advertising media planning and buying processes
  • Covers both paid, owned and earned media forms including digital media
  • Comprehensive analysis of planning and buying
  • Focus on how tactical elements tie back to strategic aims of the brand
  • Companion website with additional tools
  • Indispensable reference for media planning, buying and research professionals